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KHETI DUNIYAN is pioneer in the field of Agriculture Newspaper Industry since 1983. Punjabi edition was launched in 1983, to cater the needs of farmers of Punjab. Main objective behind the launch of the KHETI DUNIYAN Agricultural Weekly was to educate the farmers of Punjab and to spread awareness among the farmers community of Punjab, Haryana, Rajasthan, Himachal Pradesh and Western U.P. about the Agricultural Developments in the world. The main objective behind the launching of KHETI DUNIYAN was to publish the latest and updo date information on Agriculture and allied fields in the local language for the Northern Indian farmers. |
At the time of launching of Punjabi edition (1983), the farmers community was not much educated and all the information on Agriculture Development was not available in their local language. The other aim was to give wide spread to the latest developments of the Agriculture, so that, it will reach each & every corner of the Punjab, Haryana, Rajasthan & Western U.P. Small farmers can also get the benefit from latest developments.
ABC CERTIFICATION : In 1997, KHETI DUNIYAN got its circulation certified by the Audit Bureau of Circulation (ABC). KHETI DUNIYAN, as an Agricultural News Weekly, has an unique place in the Indian Newspaper Industry and in India. KHETI DUNIYAN is the only Punjabi Weekly having membership of ABC since 1997 in India. The membership of ABC is meant for genuineness in circulation.
EMPHASIS ON NEW RESEARCH : KHETI DUNIYAN in order to meet the requirements of the farmers, has established direct links with Indian & Foreign Agricultural Research Organisations and Agricultural Universities. Moreover, it has established links with leading Agriculture and allied products producing Countries to obtain the latest information about the new technology and developments. KHETI DUNIYAN is also providing information for Agri Industry, Trade and Agri Scholars. In 2000, KHETI DUNIYAN have started publishing compact Agri & allied subjects information in the shape of KISSAN DIARY, which provides complete Agri information of North India, covering Punjab, Haryana, Rajasthan & U.P. KISSAN DIARY is circulated to KHETI DUNIYAN's subscribers free of cost. The print order of the KISSAN DIARY would be 50,000 copies (Punjabi & Hindi).
SPECIAL EDITIONS : KHETI DUNIYAN has planned to publish every year special supplements on different topics. These supplements are published in Tabloid size. The minimum number of these editions are 20-26 in Tabloid Size.
KHETI DUNIYAN has also planned to publish special features on Food Processing, Green House and Glass House Agriculture Productions, Drip Irrigation, Tissue Culture, Bio-technology and Herb Agriculture etc.
INFRASTRUCTURE : KHETI DUNIYAN is the only agricultural weekly in India, which is having the complete infrastructure of printing, e.g. Computerised Composing/Designing, Image Setting, CTCP and four Web & Sheet Feds Machines. Even, handle the despatch by the experience staff.
RURAL MARKET : Increased rural prosperity is showing up in income and consumption. FICCI estimates show that RURAL INDIA's share in total consumption of FMCG (e.g. toothpaste, cream, food products, cosmetics, two/four wheelers, branded cloths, electronic goods) and consumer durables has exceeded the urban India's share. Even, according to NCAER, the percentage of very poor families in RURAL INDIA (annual income Rs.19,000 or less) will fall from 62.2% in 2010-11 to just 28% in 2012-13. Indeed, it is matter of worry that spurious and duplicate manufacturers have invaded the rural market of the fast moving consumer items. Why it is happening? KHETI DUNIYAN surveyed and observed that all the big consumer items manufacturer companies, having the name of big publications in their media-list and ignoring the rural vernacular publications.